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Brand Experience(Overseas)

VIGEN Medical Overseas Experience

Marketing Service


Global Vigen Korea provides the same in-depth experience-based customer-centric solutions in overseas markets as in Korea, building stronger brand trust in the global market through customized experience programs designed for each local country. 

Professional experience programs are operated in 70 countries from planning to operation management.

Through strategic countries, overseas centers, and smart centers, Vigen's experiential marketing continues to advance.

What is

Experience Marketing? 

Experiential marketing is a strategic approach that engages consumers through direct interaction with products or services, fostering a natural understanding and trust in their value. 


Moving beyond mere information delivery or traditional advertising, the core objective is to enhance brand favorability and purchase intent through tangible experiences—seeing, touching, and using. 


For products where functionality, effectiveness, and differentiation are paramount, experiential engagement maximizes persuasiveness, leading customers to choose brands through 'experience' rather than just 'advertising.'


Experiential Marketing is
a strategy that goes beyond short-term promotion

and creates continuous brand trust and relationships.

   Experience-Based Purchase System

  • Customers directly use products for a certain period to fully experience functions, usability, and effectiveness
  • Purchase decision made after customers confirm satisfaction themselves
  • Voluntary purchase without burden, maximizing post-purchase satisfaction

   Localized Consultation & Guidance

  • Consultations optimized to reflect local circumstances, culture, and income levels
  • Selection of experience products considering customer lifestyle, usage purpose, and local medical infrastructure 
  • Professional guidance on usage methods and precautions during experience period

   Real-Life Experience Environment

  • Long-term use experience in actual living environments such as homes and workplaces where products will actually be used
  • Confirmation of whether actual effects are met through use in environments suitable for local conditions
  • Responds to habits such as customer eating, sleeping, leisure environments, and various patterns

   Feedback-Based Purchase Connection

  • Analysis of customer feedback after experience completion
  • Purchase connection if satisfied, recommendation of option changes reflecting purchase preferences
  • Pre-purchase consultation available when considering long-term contracts

   Paid Experience Programs (Selected Markets)

  • Clear operation for initial customers with low price sensitivity in new countries and regions
  • Customers who pay experience fees receive priority for interest and future discount benefits
  • Enhancement of customer appeal through charity donations based on donation spread

   Value of Overseas Experience Marketing

  • Improvement of not only product image but also brand trust
  • Building long-term relationships with local customers
  • Creation of recommended customer word-of-mouth and continuous expansion of repurchase interest


Business Number

211-86-94757 Global Vigen Korea

Address  

80-6, Gomudari-gil, Gongdo-eup, Anseong-si, Gyeonggi-do, Republic of Korea 

Representative phone

+82-2-1644-7582

For overseas inquiries

+82-2-70-5210-1218

Director of Personal Information

Kwon Hyukjin

          

Copyright ⓒ 2020 글로벌비겐코리아 All Right Reserved.


Business Number
211-86-94757 Global Vigen Korea

Address
80-6, Gomudari-gil, Gongdo-eup, Anseong-si, Gyeonggi-do, Republic of Korea

Representative phone  +82-2-1644-7582

For overseas inquiries  +82-2-70-5210-1218

Director of Personal Information  Kwon Hyukjin

          

Copyright ⓒ 2020 Global Vigen Korea All Right Reserved.